Celebrating a 100th birthday as an organization is a big achievement. Of course, with the incessant change and dynamic market conditions that most organizations face, any milestone is worth celebrating, whether it’s 10 years in business, 25 years, 50 or even more. Yet 100 years is such a rare achievement that we’ve named it: a centennial.

So if your organization is about to hit the magic 100, there’s a lot to work out to maximize the opportunity.